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Co-creation at LEGO with Friends
Just over a year ago, leading toy maker the LEGO Group launched its new line of blocks and figures for girls called LEGO Friends in key global markets in the Americas, Europe, and Asia. It is...
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Interactive storytelling to make strategy work
It is human nature to love a good story, and it’s no wonder that for centuries storytelling has been a powerful force for human learning, change and advancement. As business strategists, we use stories...
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Strategy & Innovation at the Chief Strategy Officer Summit
As the end of the year approaches, bringing with it a flurry of activity and commitments, we at South Street are preparing for one final event. This Thursday, December 5, Mark Carr will be presenting...
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Chief Strategy Officer Summit: The BIG Questions for 2014 and Beyond
Originally posted in the CMB Research Blog By Julie Kurd Last week’s Chief Strategy Officer Summit in NYC (#CSONY) was an electric example of brand strategy in action. If you didn’t get a chance to...
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Looking for Innovation? Consider “Brand-Storming”
Originally posted in the SMEI blog At some point all business leaders are challenged to “innovate” in order to grow their company’s bottom line. Done right, innovation creates value for both the...
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Innovation at American Family Insurance
Insurance companies aren’t what most people think of when they think of innovation, but you’d be surprised. American Family Insurance (AMFAM) based in Madison, Wisconsin, is doing some interesting...
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In-N-Out Serves up a Side of Innovation
Originally posted in the CMB Research Blog By Hilary O’Haire I’ve just returned from a week-long vacation to California, and I’m still feeling the joy (and guilt) from satisfying my ultimate...
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“Learn” to Innovate: Why companies that celebrate failure are only half-right
In an effort to counter the fear-based culture that inhibits innovation at many companies, some leaders (Google, Amazon, Roche) have advocated actually celebrating failure. Interesting! Could this new...
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3D Diversity: High-octane fuel for your innovation engine
Diversity in the workplace has proven massive benefits for organizations that rely on innovative thinking. Contrary to what most people believe, however, diversity in business is not just about...
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